Adidas now faces the challenge of what to do with the unsold Yeezy sneakers, which cost between $200 and $600. Ideas such as rebranding the shoes, selling them at a discount, or renaming them as ‘Yeezy Zombies’ have been suggested. However, these proposals are considered “risky propositions” by economic analyst Tom Nikic, who notes that they would be “counterproductive from a public relations standpoint.” Such actions would still make it seem like Adidas is benefiting from a collaboration with someone who made blatant anti-Semitic statements.

Adidas is in a difficult position because of West’s actions, which have resulted in a loss of revenue and tarnished the brand’s reputation. It serves as a grim reminder that the actions and words of one person can have far-reaching consequences for a business, even one as large and successful as Adidas.